As part of his ever-expanding Brady clothing brand, Tom Brady has just announced the launch of a line of underwear. The 44-year-old football legend modeled the new pieces himself in a home video to generate some social media buzz ahead of the upcoming launch.
Brady’s model wife Gisele Bündchen films the star quarterback in a pair of the soon-to-be-released boxers as he looks in the mirror in a recent video posted to the Brady Brand Instagram page.
“Hmm, somebody’s got new underwear on,” Bündchen says teasingly in the video. “What is this? Hey, new underwear.”
Brady drapes a white towel over the camera, attempting to block his wife’s view in the cheeky video. But Bündchen continues on with her teasing, saying, “Let me see your new underwear. Is that Brady Brand underwear?!”
Launching Thursday 06.09: Underwear. The most comfortable underwear ever that never loses its shape, and is @giseleofficial approved. Get ready to look and feel #BetterInBrady.— BRADY (@bradybrand) June 6, 2022
Join the waitlist now for early access: https://t.co/q1Gfhl5nzW pic.twitter.com/aoD9SV271i
On June 9, the underwear line, which will include both boxers and briefs, will debut. Boxer briefs in black, dark blue, light blue, white, and grey will be available for $20. The $15 briefs come in a more limited colour palette, with black, white, and dark blue as the only options. The line’s underwear is made of 100 percent breathable cotton and has a thick, comfortable waistband.
The undies are described as “the most comfortable underwear ever that never loses its shape,” and they are “approved” by Bündchen, according to the post.
Brady debuted his own clothing line earlier this year, focusing on athletic and leisure wear. One section of the line is specifically designed for the golf course, which is one of Brady’s favourite activities. Brady, on the other hand, has a lot of fashion experience. Throughout his career, the football legend has signed lucrative endorsement deals with well-known brands such as Under Armour, Ugg, and Foot Locker.
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