Grubhub app crashed during Grubhub Free Lunch May 17 Campaign. Grubhub announced last week that it would be providing “free lunch” to New Yorkers between the hours of 11 a.m. and 2 p.m. today. Of course, there are some caveats, such as the fact that the lunch isn’t really “free,” but is discounted by $15 with the promo code “FREELUNCH,” or that “users will remain responsible for any applicable tax, fees, and optional tip.” And, of course, because few things are more appealing than the prospect of free food, especially in light of rising food prices and food insecurity across the country, Grubhub appears to have underestimated the popularity of said promotion.
Grubhub Promotion of Free Lunch Frustrates Some Customers After App Crash. Around the time the promotion went live, a slew of Twitter users began reporting technical issues, such as app or website crashes and messages stating that the code was invalid. According to some tweets, the difficulties began almost immediately.
The official GrubHub Twitter account appeared to respond to the widespread issues at 11:26 a.m. EST, saying, “You were hungry, weren’t you? Hold on tight, we’re working on it.”
GrubHub App Crashed During ‘Free Lunch’ Promo
As reports of technical issues faded, users began reporting other issues that appeared to be caused by the promotions. Those who chose to pick up their orders or simply visited a restaurant during the event reported massive crowds waiting for orders. Others reported waiting over an hour for their food and being placed in a customer service queue with 2,500 other people.
Several users reported that the platform had fewer restaurants than usual because restaurants closed orders, presumably due to high demand: “During the Free Lunch promotional period, redemptions were six times higher than a similar promotion we launched in 2021, and at times we were averaging six thousand orders per minute,” According To Grubhub spokesperson.
Promotions like this one are becoming more widespread among food delivery providers as delivery loses its popularity at the pandemic’s peak. As individuals begin to choose restaurant dining over delivery, and customers become tired of the apps’ exorbitant service fees and delivery times,
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